Predictive & Prescriptive Analytics: Why invest in it today?
Google Trends shows that over the past five years, demand in Predictive & Prescriptive Analytics has steadily risen. Business intelligence and predictive analytics, commonly referred to as advanced analytics, are becoming more and more associated. Are the two related, and if so, what benefits can firms expect from combining their business intelligence and predictive analytics efforts? Let's start with the definition of predictive analytics and then look for answers to this and many other questions. Predictive analytics: What is it? Many businesses utilise predictive analytics, an important analytical technique, to assess risk, estimate future market trends, and determine when maintenance is necessary. To find patterns and identify patterns, data scientists take past data as their foundation and employ a variety of regression models as well as machine learning approaches. Predictive analytics' primary objective is to make future predictions that are highly ...